Influencer Marketing

We understand the ins and outs of influencer marketing and social media content creation from a practical and legal perspective. Our unique insight gives us an advantage when advising, negotiating and drafting brand deals and talent management agreements.

Our specialist influencer team works with influencers, talent agencies and brands at every stage of the process – from drafting talent management agreements, reviewing, negotiating and drafting influencer contracts to providing in-house compliance training for marketing teams and talent managers – we have it covered.

Protection for you and your business

It is crucial that businesses and individuals in this industry understand their position and obligations. It often comes as a surprise to businesses providing, facilitating or receiving influencer marketing services that they are equally responsible for compliance with the regulations and law in this area – no matter their role in the deal.

There are particular laws and regulations that apply to influencer marketing and the promotion of goods and services on social media. We are experts in this area, and we can help you train your team to get it right too.

Whether you require our commercial drafting, compliance training, or specific advice, Amy Ralston is renowned for our expertise in this field, including being ranked on the TalkingInfluence50 list in 2021 and speaking at various conferences on the subject such as the Influencer Marketing Show and the Influencer360 conference.

Assistance for talent management agencies

We assist talent agencies with:

• Talent management agreements
• Brand deal agreements
• Influencer marketing compliance and content usage training
• Content usage rights
• Collaborations
• Brand contract FAQ sessions
• Employment contracts
• HR policies – disciplinary, sickness, absence, management, grievance, equality, maternity, paternity, diversity
• Employee ownership
• Corporate structure

What we can do for influencers

We assist influencers with:

• Negotiating brand deals or talent management agreements
• Advising on content usage rights
• Collaborations
• Giveaway rules compliance
• Advertising Standards Authority compliance
• Consumer protection law compliance
• Brand protection
• Trade marks
• Consultancy agreements
• Setting up a company

What we can do for brands

We can assist brands with:

• Reviewing agency contracts
• Influencer contracts
• Upskilling your marketing team on the rules and regulations of influencer marketing
• Content usage rights
• Collaborations
• Social media content licenses
• Prize giveaways terms
• Competition terms
• Employment contracts
• HR policies – disciplinary, sickness, absence, management, grievance, equality, maternity, paternity, diversity
• Employee ownership
• Corporate structure

Recommendations:

“Amy recently ran a training day with our Talent team focusing on IP rights and the Influencer industry and she was an absolute dream to work with. The day has been incredibly helpful for our team members, and I’d highly recommend Amy to any other agencies and creators to up-skill your influencer knowledge!” – Emilio Arciniega, CEO & Founder at Outreach

“Amy is highly skilled and knowledgeable in the influencer marketing legal space. I had the pleasure to hear Amy’s talk on Influencer Marketing Contracts and gained a large insight into the area. Amy is clear and easy to understand when speaking on more complicated topics like legal references.” – Mollie Lyons, Head of Social at Wilderness Agency