South West law firm Stephens Scown LLP has scooped an innovative marketing award and been highlighted as one of the UK’s progressive law firms at a prestigious legal conference and awards dinner.
The firm, which has offices in Exeter, Truro and St Austell, was announced as the winner of the “Most Innovative Marketing Idea of the Year” award, by the 360 Legal Group, at its annual awards dinner on Thursday (October 6).
It is the second year that 360 Legal Group, which helps law firms manage and market their practices more successfully as businesses and has over 700 law firms as members, has held the awards to find and showcase practices of all sizes who are adapting to the difficult economic climate and to the fast changing trading conditions facing the legal profession.
Stephens Scown LLP, a 30 partner practice, displayed in the judges’ opinion, true innovation with a taste of real imagination in the launch of its food and drink team, which was established to support producers, suppliers and retailers in the Westcountry with specialist legal advice. The firm also set out to increase its brand awareness, credibility and affinity within the food and drink marketplace and build relationships with regional food and drink trade organisation Taste of the West and its members.
In partnership with Taste of the West, the law firm launched a new iPhone App called Foodfinder SW in May 2011 to champion nearly 800 local food and drink producers and retailers across the Westcountry. A media launch, dedicated website, use of social media, mailings and handouts at major food and drink events plus an internal communications programme played their part in the marketing campaign for the App.
Foodfinder SW, which represented the first mobile phone presence for the South West’s food and drink industry and one of the first Apps of its kind in the UK, placed more than 800 food and drink producers and retailers in one location, enabling their produce to be promoted both nationally and internationally, as well as in the Westcountry.
The marketing campaign saw increased brand awareness of Stephens Scown LLP amongst food and drink producers in the South West, supported the firm’s messages to food and drink contacts, increased awareness of the firm with local private clients and prospective contacts and firmly positioned Stephens Scown’s brand as championing the food and drink sector in the South West and has drawn widespread endorsement of the partnership’s work from key voices in the area and industry.
Presenting the award which was sponsored by Croner, Brian Middleton of 360 Legal Group explained: “This award was aimed at firms who believe in doing things differently. Our judges were looking for imaginative thinking that was very much out of the box. They felt that this firm applied true innovation with a taste of real imagination, making them worthy winners.”
Robert Camp, joint managing partner of Stephens Scown LLP added: “We were absolutely delighted to hear that we had won this award for the Foodfinder SW iPhone App. It is particularly pleasing to have been recognised for being at the forefront of technology and that our innovative approach to marketing the firm’s legal expertise and supporting food and drink producers, retailers and suppliers across the Westcountry is leading the field in the UK.”